Our Story

What began as a business journey in 1947 by Al-Hajj Mahmoud Habibah has become the passion of more than 400 people who come together to make a difference. At Habibah this is more than an objective: it is our promise to bring the best and most distinguished taste to people today and to the generations to come.

From Nablus to Amman

From Nablus, the young Mahmoud Habibah found his way to a shop at Bab Al-Khalil in Jerusalem, where he learned to make Eastern sweets and discovered his gift for the dish most people love best: kunafa. He developed his own recipe, and it soon became the one everybody asked for.

In 1951 he founded his company in Amman, Al-Haj Mahmoud Habibah Sweets, with a small, simple shop downtown known as the Arab Bank alley shop. It was the seed of everything that followed, as Habibah carried sweet making from handwork to modern production.

Our mission

Our customers are our partners in success. We use first-class ingredients and modern equipment, and we invest in skilled people, to make sweets and service that exceed expectations, built on trust, quality and excellence.

Our vision

To keep our leadership in the confectionery industry with more than seventy years of experience: keeping our quality, developing what makes us unique, and serving everyone who loves the authentic taste of Arabic sweets, in Jordan and around the world.

Our factory

Our modern factory combines current technology with traditional craftsmanship, from choosing premium ingredients to strict quality control, so every piece reflects our legacy.